To research different colour theory I will be using the mock up posters I will also be researching into different effects after I have experimented with these colours and I will test each effect with each colour theory.

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Colormatters.com. (2014). Basic Color Theory. [online] Available at: https://www.colormatters.com/color-and-design/basic-color-theory.

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From reading this website on colour theory I have learnt that there are 3 main categories for colour theory, Primary secondary and tertiary. Primary colours are the traditional colours these colours cannot be formed by mixing other colours together.

Secondary colours are orange, green and purple these colours can be formed by mixing the primary colours. Tertiary colours are Yellow-orange, red-orange, red-purple, blue-purple, blue-green & yellow-green
These are the colours formed by mixing a primary and a secondary colour.

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Colour harmony

Colour harmony delivers a visual interest and a sense of order. Colour harmony is the art of having two or more colours that compliment and contrast each other to make them more aesthetically pleasing.

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The Paper. (2017). Color Theory: Color Harmonies | The Paper Blog. [online] Available at: https://blog.thepapermillstore.com/color-theory-color-harmonies/.

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In this article it mentions that there are six colour harmonies that are usually used in design these are Complementary colours, Split complementary colours,

Analogous colours, Triadic harmonies, Tetradic harmonies, Monochromatic harmonies.

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Complementary colours- These colours are found on the opposite side of the colour wheel from each other. The opposing relationship creates a high contrast which makes it the hardest to be successful. These colours are very vibrant and if not careful when using them can be overwhelming to every bodies eyes. When using these colours you may a black or white tint this would dull the vibrant colours.

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Split complementary colours-This colour harmony uses one main colour and two secondary colours. This harmony is used when you want to make an impact but not make it too flashy. This is very similar to the complementary harmony however it is less aggressive.

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Analogous colours-In this colour harmony the colours are found next to each other on a colour wheel this is very calming and often found in nature. To create this harmony you need to chose one main colour and two or three analogous colours and shades. To use this harmony you need to seek a calm and unified look that doesn't take away from your primary message.

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Triadic harmonies-This colour harmony employs three colours that are evenly spread on the colour wheel. To keep your designs balanced you should have a base colour and use the others as secondary accent colours this is similar to split complementary colours. To use this harmony you want to create drama without being too intense. Whilst using this harmony you can dial down the drama using tints and shades.

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Tetradic harmonies-There are two types of tetradic harmonies, rectangular and square. These harmonies use four colours arranged in two complementary pairs. This harmony offers variety and tends to be very eye catching. However because it uses four colours it can be very hard to create a balance. For this harmony you want one primary main colour and three accent colours. You want to apply this harmony when you are designing something that is colour coded or for a showier subject matter.

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Monochromic harmonies-This colour harmony uses a single colour with different shades and tints. This creates a simple clean aesthetic. You should use this harmony when you want to create a relatable and calm design.

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For each of my posters I want to assign a different colour theory to chose which poster I assign the colour theory to I will test them all on the same image. This will be the image that I use to edit with colour theory -

Stocksy United. (n.d.). Urs Siedentop & Co | Royalty-free stock photos at Stocksy. [online] Available at: https://www.stocksy.com/Ursus?refAssetId=3968 [Accessed 11 Mar. 2021].

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Gibbs reflective cycle

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Describe: I have been researching into many different areas such as colour theory and effects. During this research I had feedback to learn how to use InDesign this is something that took time to try and learn therefore I wouldn't have as much time to research my other areas.

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Feelings: I feel like learning a new program will help my skills in media in the long run however I will not use it in this project because it doesn't suit how I want to create my posters. I feel like it was worth learning even though I won't use it its given me ideas that I will use.

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Evaluation: The things that have worked well in my research are mock up posters and researching into different effects to use in my final posters. Instead of creating a lot of mock up posters during research I will create them whilst doing production and then change these mock ups into 1st drafts.

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Analysis: I think that this research went well because I have researched into each area that I wanted to and improved my ideas throughout. During researching colour theory I lost the image that I was working on so I had to change the image this wasn't ideal. I think I should have evaluated and asked for feedback earlier so I could have scheduled time to learn new skills.

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Conclusion: Overall I have learnt a lot from doing this research. I think that the areas of research I enjoyed the most was creating the mock up posters and looking at different effects.

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Action plan: in the future I will be asking for feedback throughout each stage of research to make sure there's nothing I could add before moving on.

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